Session 6Wed 3 Nov: Structuralism, semiotics, poststructuralism and the analysis of meaning.
November 10, 2010 at 9:56 pm | Posted in Uncategorized | Leave a commentForm – Emphasised by modernists
Content – content overload – media suration – post modern
- Ferdinand De Saussure – The fundamental groundbreaking point in Ferdinand De Saussure’s Course in General Linguistics is a structuralist theorization of the system of language.
- “a system of signs that express ideas,” and suggests that it may be divided into two components: langue, referring to the abstract system of language that is internalized by a given speech community, and parole, the individual acts of speech and the “putting into practice of language”.
The sign

- The sign (signe) is described as a “double entity”, made up of the signifier, or sound image, (signifiant), and the signified, or concept (signifié).
- Saussure is adamant that language cannot be considered a collection of names for a collection of objects (as where Adam is said to have named the animals). According to Saussure, language is not a nomenclature. Indeed, the basic insight of Saussure’s thought is that denotation, the reference to objects in some universe of discourse, is mediated by system-internal relations of difference.
Photographs are metonymic – Natural isolation of cultural artifacts of representation – poses as universal – common sense
- Althusser – Theory of ideology
- Subject – Subjected to ideology
- Ideological state Apparatuses – Codes and shared understanding
Jacques Lacan - refashioned Freudian psychiatry, and suggested that the unconscious was structured like a language, thereby giving a key role to semiotics and dissolving the usual boundaries between the rational and irrational.
Though without foundation, the view supported many aspects of Postmodernism, and is therefore attractive to those fighting repression in western society.
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